9 Types of Content That Work Best on Pinterest in 2025 (With Examples)

Why Content Type Matters on Pinterest

Pinterest isn't just another social media platform—it's a visual search engine where people actively look for solutions, inspiration, and products. Understanding which content types resonate with Pinterest users is crucial for success.

The right content type can mean the difference between 100 views and 100,000 views. Let's dive into the 9 types of content that consistently perform best on Pinterest.

1. How-To Guides & Tutorials

Why it works: Pinterest users are actively searching for solutions. How-to content directly answers their questions and provides actionable value.

Example: "How to Grow Your Email List from 0 to 1,000 Subscribers in 30 Days" or "Step-by-Step Guide to Creating a Budget That Actually Works"

Pro tip: Break complex processes into numbered steps and use clear, action-oriented language in your pin titles.

2. Infographics & Data Visualizations

Why it works: Infographics are highly shareable, easy to digest, and perfect for Pinterest's visual format. They get saved and shared more than almost any other content type.

What makes a great Pinterest infographic:

• Vertical format: 2:3 ratio (1000x1500px) works best
• Clear hierarchy: Title at top, sections clearly divided
• Scannable content: Bullet points, icons, and white space
• Branded elements: Logo and website URL included

Example: "10 Statistics Every Small Business Owner Should Know in 2025" or "The Ultimate Social Media Posting Schedule [Infographic]"

3. List Posts & Roundups

Why it works: List posts promise quick, organized information. They're easy to scan and save for later reference.

Example: "25 Budget-Friendly Home Decor Ideas Under $50" or "15 Productivity Tools Every Entrepreneur Should Use"

Sweet spot: Lists with 7-25 items perform best. Odd numbers (especially 7, 11, 15) tend to get more engagement.

4. Recipe & Food Content

Why it works: Food is one of Pinterest's most popular categories. Recipe pins get saved repeatedly as users plan meals and special occasions.

Recipe content that performs best:

• Quick & easy recipes: "30-minute meals" or "5-ingredient recipes"
• Dietary-specific: Keto, vegan, gluten-free, low-carb
• Seasonal content: Holiday recipes, summer BBQ ideas
• Meal prep guides: Weekly meal planning and batch cooking

Pro tip: Use Rich Pins for recipes to automatically include ingredients, cooking time, and serving size directly on the pin.

5. DIY Projects & Crafts

Why it works: DIY content inspires action and gets saved for future projects. It's perfect for Pinterest's "plan and do" user behavior.

Top DIY categories on Pinterest:

• Home improvement and renovation projects
• Furniture makeovers and upcycling
• Holiday decorations and seasonal crafts
• Gift ideas and handmade presents
• Organization and storage solutions

Example: "DIY Farmhouse Coffee Table for Under $100" or "Easy Mason Jar Crafts for Beginners"

6. Product Pins & Shopping Content

Why it works: 89% of Pinterest users use the platform for purchase inspiration. Product pins directly connect inspiration to purchase.

Product content strategies that convert:

• Product roundups: "Best [products] for [purpose]"
• Gift guides: Curated collections for specific recipients
• Product comparisons: Side-by-side feature analysis
• Lifestyle shots: Products in real-life settings

Pro tip: Use Product Pins (Rich Pins) to include real-time pricing, availability, and direct purchase links.

7. Inspirational Quotes & Motivational Content

Why it works: Quote pins are highly shareable and get saved to personal inspiration boards. They're perfect for building brand awareness.

Quote content best practices:

• Keep it short: 10-15 words maximum for easy reading
• Beautiful design: Clean typography with complementary backgrounds
• Brand consistently: Use your brand colors and include logo
• Link strategically: Direct to relevant blog content or landing pages

Warning: Don't rely solely on quote pins. Mix them with actionable content for best results.

8. Before & After Transformations

Why it works: Transformation content provides visual proof of results. It's incredibly engaging and inspires action.

Popular transformation categories:

• Home renovations and room makeovers
• Furniture restoration and painting projects
• Garden and outdoor space transformations
• Organization and decluttering results
• Business growth and analytics improvements

Design tip: Use a clear split-screen or side-by-side layout with "Before" and "After" labels.

9. Checklists & Printables

Why it works: Checklists and printables provide immediate, actionable value. They're perfect lead magnets and get saved repeatedly.

High-performing checklist topics:

• Daily, weekly, or monthly planning templates
• Event planning checklists (weddings, parties, moves)
• Cleaning and organization schedules
• Budget trackers and financial planners
• Business and productivity worksheets

Strategy: Offer free printables in exchange for email addresses to build your list while providing value.

How to Mix Content Types for Maximum Results

Don't just stick to one content type. The most successful Pinterest accounts use a strategic mix:

Common Content Mistakes to Avoid

Essential Tools for Creating Pinterest Content

Key Takeaways

Start Creating Content That Works

The key to Pinterest success isn't creating more content—it's creating the right content. Focus on these 9 proven content types, maintain consistency, and optimize for Pinterest SEO.

Remember: Pinterest users are actively searching for solutions, inspiration, and products. When you provide valuable content in the formats they prefer, you'll naturally attract engaged followers and drive consistent traffic to your website.

Start with 2-3 content types that align with your business goals, master those, then expand to others. Quality and consistency will always beat quantity.